Maybe it's just the websites I visit (mostly comic sites and internet email sites), but you've probably seen the mortgage ads by NexTag. They're the ones with the "click on your state to see how much you can save!" banners. Sometimes they're pretty straightforward, other times, they're just weird. To me, the most unappealing ones are the "stretched, bloated animal" versions. Typically, it's the head and ass of an animal, with a lonnnnng stretched body to accomodate the states. But the creepy doesn't end there. These things breathe, and undulate in such frankly unhealthy ways, you almost wish it was one of those stupid banner ad games where you have to shoot something to "win", just so you can put the poor beast out of its NexTag-enslaved misery. (Now there's a sentence that won't win any grammar awards)
Am I the only one who looks at these ads and actively makes sure I don't even accidentally click them? I mean, not only does a stretched, fat, unhealthy-looking animal NOT make me want to refinance my house, I'm vaguely offended by the whole idea, and do not want to reward the company with a "hit". Of course, I haven't pursued an MBA, and have no practical experience in advertising, but I can't feature who greenlighted these ads. Are they meant to be funny? (They're not.) Are they meant to be quirky, like the Quizno's spongmonkeys? (Again, missing the mark.) Or is it just that so few people click through the ads anyway that it really doesn't matter what they put in the ad?
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